20th Century Fox tapped into the viral power of Twitter to promote its new film Prometheus in a world-first.
Entertainment & Media
The Entertainment and Media sector is now the fourth biggest spender online, accounting for 12.2% of total online adspend (IAB PwC survey 2011).
In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how entertainment and media marketers can better use the internet to build their brands and communicate with their customers.
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
