Recent advances in internet technology have afforded marketers in the sport and leisure sectors greater opportunities to communicate more effectively with their audiences. Easier access to high speed broadband for example has revolutionised the way sports marketers can provide value-added content to their customers.    

In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how sport and leisure marketers can better use the internet to build their brands and communicate with their customers.