2012 is set to be a hugely important year for the sport and leisure sector online with the London Olympics expected to inspire key players in the sector to increase their spend online.   

Recent advances in internet technology have afforded marketers in the sport and leisure sectors greater opportunities to communicate more effectively with their audiences. Easier access to high speed broadband for example has revolutionised the way sports marketers can provide value-added content to their customers.    

The sector is expected to see even further expansion in 2012 as the Olympic Games arrive in London and companies across the marketing and digital landscapes seek to harness the power of the Games to grow their brand.

In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how sport and leisure marketers can better use the internet to build their brands and communicate with their customers.