The technology industry is a key sector online, accounting for 8.6% of the total market (IAB/PwC adspend survey 2011). The telecoms sector meanwhile accounted for 7.2% of all 2011 online adspend.

Perhaps unsurprisingly the technology and telecoms sector is a big spender on online advertising. As consumer demand for new technology products has grown in recent years, the internet has provided a key means of communicating with an increasingly digital savvy audience.

As the methods available to digital marketers become ever more sophisticated, the opportunities for technology and telecoms marketers to explain and demonstrate what their products are capable of has expanded exponentially.

In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how technology and telecoms marketers can better use the internet to build their brands and communicate with their customers.