The travel industry is a key sector online, accounting for 16.8% of the total market (IAB/PwC adspend survey H1 2015).
Travel online is booming, meaning that today the reliance on high street travel agencies no longer exists. Marketers have been keen to take advantage of this shift in behaviour, moving budgets online to target their customers through a medium they feel most comfortable with.
As the medium evolves, travel marketers are able to employ a range of new developments such as rich media and video content, providing useful tools and applications and even carefully targeting key audiences to drive sales and build their travel brand, in a highly competitive market.
In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how travel marketers can better use the internet to build their brands and communicate with their customers.