When it comes to researching the next business trip or holiday, consumers are almost as likely to turn to their smartphones and tablets as they to use a laptop, according to new research.
Travel
The travel industry is a key sector online, accounting for 9.4% of the total market (IAB/PwC adspend survey 2012).
Travel online is booming, meaning that today the reliance on high street travel agencies no longer exists. Marketers have been keen to take advantage of this shift in behaviour, moving budgets online to target their customers through a medium they feel most comfortable with.
As the medium evolves, travel marketers are able to employ a range of new developments such as rich media and video content, providing useful tools and applications and even carefully targeting key audiences to drive sales and build their travel brand, in a highly competitive market.
In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how travel marketers can better use the internet to build their brands and communicate with their customers.
- Research
- Resources
- Policy
- Events
Featured
- Training
- News & Blogs
- About
Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
