Scott Seaborn, Head of Mobile Technologies, Ogilvy Group UK
An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to...
Affiliate Window explain the basics to affiliate marketing.
The winners of 2011's IAB Creative Showcase Grand Prix - showcasing Creativity in Social Media, Creativity in Mobile, Creativity in Video, Best Creative, Advertiser Award and Agency of the Year.
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.Despite the...
Learn how Hewlett-Packard leveraged the LinkedIn platform to shift brand perceptions.
All the entries to the IAB's Creative Showcase Awards 2011, from January through to December.
IAB & Unruly Media present the top five advertising virals from the January 2012.
The top five are as follows:1. H&M 'David Beckham Bodywear' - 79,3682. Ecotricity 'Collapsing Cooling Towers' - 51,071 Shares 3. The Guardian 'Three Little...
Future Format Award 2012 Finalist
Future Format Award 2012 Finalist
