Getting started
With so many powerful online tool and techniques at your disposal, it can be hard to know where to start. Use this section to guide you through the process.
Where to start?
Online advertising offers a number of tools that allow you to do almost anything. However, before you embark on a digital campaign, it is important to ask yourself: “what do I want to achieve?”
How online can help
Understanding the benefits of all of the powerful digital tools available, and deciding which one suits best, can seem daunting – but that’s where we can help.
Putting together your plan
Once you’ve chosen to use online as part of your advertising campaign, the next step is to outline your plan of action – your digital marketing strategy.
How to make it happen
Once you have your plan in place, it’s time to start making things happen.
How to monitor your progress
One of the best things about digital marketing is its accountability - the ability to measure effectiveness down to the last detail.
For membership enquiries please contact Claire Francis
- Why advertise online?
- In this section
- Ten reasons to advertise online
- Getting started
- Brand advertising online
- How the IAB can help
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40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
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Did you know
£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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