There are lots of ways in which the IAB can help, from providing education and guidance for those who are new to the world of digital advertising to offering regulatory support around privacy and other policy issues.
We can educate your staff on specific topics around core digital principles either through our programme of events, online publications or by offering practical, interactive training sessions which are complemented by the participation of eminent industry speakers who have put the theory into practice.
What better way to ensure that you keep up to date with key issues facing online advertising than by attending our events which also offer you a fabulous opportunity to network with your peers? The audience at our events is often a melting pot of advertisers, media owners, agencies and other online service providers, from the well-established household names to the start-up organisations just breaking into the online space.
IAB members have access to our coveted research and case studies providing accurate, up to the minute, reliable statistics relating to a whole host of hot industry topics which they can include in client presentations and internal sessions.
We provide the industry with a collective voice. In doing so we can shape the future landscape of online and mobile advertising through our specialist councils, each helping to bridge industry knowledge gaps and ensure future growth and development. In bringing the industry’s elite together we aim to solve problems and create a greater impact than any of our members could deliver working alone.