Whether you need to reach a large chunk of the population with your message or target a small niche audience, online advertising has an environment and a product that’s right for you. Going online is now such an essential part of our daily lives and is the first port of call for so many activities – from news to catching up with friends – that it offers advertisers an unrivalled reach in terms of audience size.
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month and that the biggest UK websites (for example Google, Facebook and MSN) attract audiences of over 25 million people each month – offering advertisers the ability to reach a huge proportion of the population through a single channel.
These numbers provide advertisers with the chance to convey messages to large numbers using a single media. Having said this, if you apply some of the advanced targeting techniques that online offers, it’s possible to narrow your focus to people with specific interests within this wider group. Add to this the variety of advertising options from search to display and affiliate to lead generation then you really do have an advertising medium that offers advertisers the chance to communicate with the audience they want using the right technique, whatever their marketing objectives.