Why train with the IAB?

Nobody knows digital quite like the IAB. We’ve taken our love and passion for the medium and translated it into a series of educational sessions to keep your skillset at its very best.

Our courses are delivered in partnership with training specialists The Knowledge Engineers. Working with a training partner ensures that they are of the highest standard in both content and presentation. The Knowledge Engineers have a whole wealth of experience across the industry and indeed the globe, creating global digital marketing training programs for leading agencies including Leo Burnett, JWT, Saatchi&Saatchi and Omnicom. They ensure that our content is prepared and presented with expert instruction and practical exercises to ensure every delegate gains the relevant skills they need for digital excellence.

All our courses feature the latest IAB research, data and insights to ensure you’re up to date with the latest industry trends and are approved by the IAB team and often by industry experts from our IAB councils to ensure we’re addressing all the market needs.

Our trainers have extensive experience within the industry and have been specifically chosen for their commercial background and specialist marketing knowledge – so they really do ‘get’ what you do. Before each session we'll ask you to complete a survey to ensure that the trainer is aware of your specific training needs to ensure we meet them.

If you have any questions about our training offering, feel free to contact our training development manager Mizzy on mizzy@iabuk.net.