About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Research Breakfast
Come along to our first Research Breakfast of the year where IAB members will be sharing their latest industry research on an array of subjects.
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
Millions of people a day flock to the internet to search, investigate and purchase their clothing. Whether it’s to drive customers into store or buy there and then, the digital environment is one of the most effective when it comes to grabbing the...
We should no longer be talking about ‘digital marketing’ but marketing in a digital world – Keith Weed, Unilever, 2015

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

Creative Showcase Logo

Congratulations to all the 2016 winners!