Mobile Engage 2015: The Connected Future - programme


Introduction - Guy Phillipson, IAB UK

Mirror, Mirror on the Fridge: The Internet of Things as a Window into the SelfDr Simon Hampton

Everything’s getting connected to everything - are you? - Martijn Bertisen, Google UK

Exclusive launch of SHIFT 2015 -  James Chandler, Mindshare and Chris Brauer, Institute of Management Studies (IMS)

The Future of Connectivity for Brands – how do we take consumers along the journey with us (and vice-versa)? - Marc Mathieu, Unilever


The Weather Channel Breakout Session:  Always Take the Weather With You - Arti Shah, Agency Director

Mobile Video: Don’t just repurpose, rethink - Ben Dimond, Opera Mediaworks

The Creative Lens: A New Perspective on InstagramRob Newlan, Instagram

Fireside ChatLindsay Pattison, Maxus Worldwide and Nigel Clarkson, Weve

Three Ways the Future will Surprise YouDara Nasr, Twitter 


Widespace Breakout Session - Brand Engagement - Henric Ehrenblad, Founder, Chairman and Chief Product Officer

Urban Airship Breakout Session - Mobile Beyond Marketing: Welcome to the Era of Unadvertising - Brent Hieggelke, CMO


Is that a mobile in your pocket? Jon Mew, IAB UK

Remember that great mobile ad? We didn’t think soDeann Harvey, Sizmek

Creative Panel, featuring Ben Rickard, MEC Global; Gareth James, TMW UnlimitedJonathan Milne, Celtra and Hannah Buitekant, Mail Online

Mobile: the most meaningful medium? How we can use augmented mobile experiences to create an emotional future - Amy Kean, Havas Media


The Guardian Session: The 200 year old start up - Jemima Kiss, Head of Technology; Nick Hewat, Commercial Director; Anthony Sullivan, Director of Product

Mobileversity Challenge: Gavin Johnson, Millennial Media; Theo Theodorou, xAd; Vivian Chang, Tapad

10 wacky connected future tech ideas that may actually happen - Emi Gal, Brainient

Fireside ChatRichard Ayoade interviewed by Richard Eyre CBE, Chairman, IAB UK