News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

08/12/2016
The billboards will be off from January until the autumn.
08/12/2016
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules...
07/12/2016
2016 is a year for trial and error, with chatbots expected to be prominent in 2017.
06/12/2016
John Lewis comes out on top across the globe, but the UK has a different view.
05/12/2016
It's no surprise that young people have been called the YouTube generation.
30/11/2016
Instagram Stories have been a hit for small businesses.
29/11/2016
The first end-of-year marketing campaign has been launched.
28/11/2016
Adam&eveDDB create this year's H&M Christmas ad.
25/11/2016
Last week we announced the winners of our Creative Showcase Awards for 2016!
22/11/2016
Brands are attempting to boost sales over Black Friday.
08/12/2016
The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the...
07/12/2016
This year, members of the IAB UK team have come together to discuss five key trends and what to look out for in 2017,...
07/12/2016
Daniel Robey, Founder and CEO at Think Jam gives his top five considerations for entertainment marketers right now.
07/12/2016
Amanda Harrison, Marketing Manager at Flashtalking questions what good online advertising looks like.
05/12/2016
George Hopkinson, Senior Research Manager, IAB UK looks at the results from our latest research – IMPACT.
01/12/2016
Mike Reynolds, Mobile and Video Manager at IAB UK looks at three interesting things that happened in 2016 that all...
01/12/2016
Despite the explosion in digital video advertising, most creative assets still tend to be made for TV. Alex Burn,...
24/11/2016
Kate Rogerson, Writer at Ve Interactive looks forward to Black Friday 2016.
24/11/2016
Jed Mole, European Marketing Director at Acxiom writes about the data monetisation and the dilemmas that it brings.
21/11/2016
Ahead of our first ever Performance Affiliate Conference, Kevin Edwards, Global Client Strategy Director at Affiliate...