Policy news & opinion

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12/09/2016
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
IAB Believes - privacy
03/08/2016
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
IAB Believes - brand safety
03/08/2016
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
01/08/2016
Bethan Crockett, Digital Risk Director at GroupM UK writes about important role of agencies when it comes to protecting brand safety and helping tackle intellectual property infringement.
13/07/2016
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and focus on its strengths, despite Brexit uncertainties.
07/07/2016
How will Brexit affect the advertising industry in the UK?
20/05/2016
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).
05/05/2016
Helen Southgate, MD at affilinet UK, talks about the use of targeting versus data privacy and how this could have negative consequences for the consumer.
AdChoices
01/03/2016
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
16/12/2015
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.

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