The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising.
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be the number one in terms of brand safety.
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
Bethan Crockett, Digital Risk Director at GroupM UK writes about important role of agencies when it comes to protecting brand safety and helping tackle intellectual property infringement.
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and focus on its strengths, despite Brexit uncertainties.
How will Brexit affect the advertising industry in the UK?