Policy news & opinion

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08/12/2016
The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
08/12/2016
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
14/11/2016
Today, the European Interactive Digital Advertising Alliance (EDAA) launches ​new guidelines ​to enhance transparency and user control for online video advertising.
25/10/2016
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be the number one in terms of brand safety.
12/09/2016
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
IAB Believes - privacy
03/08/2016
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
IAB Believes - brand safety
03/08/2016
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
01/08/2016
Bethan Crockett, Digital Risk Director at GroupM UK writes about important role of agencies when it comes to protecting brand safety and helping tackle intellectual property infringement.
13/07/2016
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and focus on its strengths, despite Brexit uncertainties.
07/07/2016
How will Brexit affect the advertising industry in the UK?

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