Research

Find all the latest facts and stats from the IAB and from research submitted by our members.  Only registered members can access full reports like IAB / PwC Digital Adspend, so register today if you don’t already have an account.  

Research library

Search the IAB’s research library by subject, date, discipline and market to find the most relevant research for you.

Real_Living

Real_Living is a ground breaking piece of research carried out by Sparkler for the IAB that shows how people really use devices.

Online Performance Marketing

The second annual Online Performance Marketing study (OPM) is an in-depth sizing, valuation and profile of the online performance marketing business.

Digital adspend

The IAB's twice yearly online advertising spend figures produced in conjunction with PwC.

Audience measurement

The IAB supports UKOM, the industry governed multi-platform audience measurement system in partnership with comScore.