Audience

Trading Places
Research

Trading Places: Cars, Jobs and Homes

01/10/2014

Trading Places, the IAB's consumer research into the classifieds and listiings e

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FileSize
Classifieds_ResultsDeck-website.pdf502.08 KB
Research

MEMBER RESEARCH: The Science of Social Video, Turning Views Into Value

15/11/2016

Brightcove commissioned research firm Vanson Bourne to examine consumers’ changing social video engagement habits and preferences and ascertain how brand social video in particular is driving, or has the potential to drive, behaviours across the buying cycle.

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FileSize
Final Social Video Research Report.pdf1.84 MB
Research

MEMBER RESEARCH: UKOM Digital Market Overview Sept 16

04/11/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

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FileSize
UKOM_Digital_Marketing_Overview_September_2016_final.pdf1.91 MB
Research

MEMBER RESEARCH: UKOM insights on the 55+ audience

25/10/2016
Using UKOM approved comScore data, this report aims to provide insights into what the 55+ UK population is doing online.

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FileSize
UKOM_Insights_55+s.pdf1.15 MB
Research

Consumer Insights: Smartphones and Smart Homes

12/10/2016
The IAB wanted to obtain a snapshot of smartphone owners’ phone usage behaviour and their reliance on them, as well as attitudes towards having a smart home.

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FileSize
Consumer Insights_Smartphones & Smart Homes_website_pdf.pdf1.6 MB
Research

Mobile Commerce: a global perspective

27/09/2016
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery

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FileSize
2016 IAB Global Mobile Commerce Report FINAL 0916[4].pdf2.8 MB
2016 IAB Global Mobile Commerce Infographic FINAL 0916[1].pdf2.73 MB
Research

MEMBER RESEARCH: Weve's Primary Entertainment Research 2016

16/04/2016

Weve’s primary research looks into the underlying shifts that are occurring in the entertainment market.

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FileSize
Entertainment Survey 2016.pdf1.61 MB
Research

MEMBER RESEARCH: UKOM Digital Market Overview

08/08/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

Member only downloads

FileSize
UKOM_DMO_June_2016_final (1).pdf1.75 MB
Research

MEMBER RESEARCH: TNS 2.0 - The New Audio

15/07/2016
Spotify's objective was to measure the reach and quality of its free, ad-supported audience compared with that of commercial radio, and the incremental reach Spotify provides to commercial radio stations across Europe for audio advertisers.

Member only downloads

FileSize
UK TNS 2.0 2016 Inforgraphic Final.pdf5.68 MB
Research

MEMBER RESEARCH: Unconditional Shopping

01/10/2015

AOL conducted this research in order to explore the motivations for always-on shopping and reveal implications for how brands can more effectively influence online shoppers by using the motivations as the basis for developing creative and editorial content.

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FileSize
AOL - Unconditional Shopping Whitepaper - UK.pdf754.86 KB

Pages

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