Using Nectar card data, and partnering with AIMIA, I2C and MTM, the IAB have a brand new way of understanding the impact of digital advertising on both online and offline sales.
Marketers’ embrace of programmatic has created a new dynamic between brands and agencies. CMOs now need more than just media purchasing power, brand management and creative expertise. The real-time nature of digital advertising now necessitates a deeper command of data, insights and technology.
Brightcove commissioned research firm Vanson Bourne to examine consumers’ changing social video engagement habits and preferences and ascertain how brand social video in particular is driving, or has the potential to drive, behaviours across the buying cycle.
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
Using UKOM approved comScore data, this report aims to provide insights into what the 55+ UK population is doing online.
Mobile advertising is already valued at $100 billion USD, overtaking investments in desktop and is projected for further growth. As investments continue in the mobile programmatic channel, S4M decided to analyse a sample of mobile campaigns to identify the degree of ad fraud based on various buying...
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2016.
The IAB wanted to obtain a snapshot of smartphone owners’ phone usage behaviour and their reliance on them, as well as attitudes towards having a smart home.
This document shows how the Digital Display market splits across the industry sectors, and how this has changed over time.