Research library - Advertising effectiveness

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30/11/2016
Using Nectar card data, and partnering with AIMIA, I2C and MTM, the IAB have a brand new way of understanding the impact of digital advertising on both online and offline sales.
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09/09/2016
This report explores current opinions on video advertising, questions the viability of alternative revenue models and tries to solve the puzzle of the perfect ad experience.
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20/05/2016
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
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18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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22/02/2016
Nine out of ten PR agencies see native advertising as an opportunity, and 75% think the PR sector should be taking the lead.
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03/02/2016
View the IAB's new Video Effectiveness Research which shows the impact of format and device when it comes to video.
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04/12/2015
Rich-media and video ad formats deliver the strongest performance as measured by CTR, engagement rate and time, and viewability
04/11/2015
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
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22/10/2015
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
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21/10/2015
Understand the attitudes of Twitter users towards brands and purchases at Christmas
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