Research library - Audience

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15/11/2016
Brightcove commissioned research firm Vanson Bourne to examine consumers’ changing social video engagement habits and preferences and ascertain how brand social video in particular is driving, or has the potential to drive, behaviours across the buying cycle.
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04/11/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
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25/10/2016
Using UKOM approved comScore data, this report aims to provide insights into what the 55+ UK population is doing online.
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12/10/2016
The IAB wanted to obtain a snapshot of smartphone owners’ phone usage behaviour and their reliance on them, as well as attitudes towards having a smart home.
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04/10/2016
The IAB and UKOM publish figures every 6 months on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
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27/09/2016
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery
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02/09/2016
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
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08/08/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
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15/07/2016
Spotify's objective was to measure the reach and quality of its free, ad-supported audience compared with that of commercial radio, and the incremental reach Spotify provides to commercial radio stations across Europe for audio advertisers.
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18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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