Research library - Industry overview

Pages

01/09/2016
Research from the IAB looking at how online search, in all its forms, fits into the consumer's purchase journey and its value to customers.
Full version - members onlyLoginBecome a member
03/08/2016
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
Full version - members onlyLoginBecome a member
28/07/2016
The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market
Full version - members onlyLoginBecome a member
20/05/2016
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Full version - members onlyLoginBecome a member
28/04/2016
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
Full version - members onlyLoginBecome a member
01/03/2016
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
Full version - members onlyLoginBecome a member
11/02/2016
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
Full version - members onlyLoginBecome a member
16/12/2015
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign
Full version - members onlyLoginBecome a member
11/11/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
Full version - members onlyLoginBecome a member
22/10/2015
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
Full version - members onlyLoginBecome a member

Pages