Research library - Online adspend

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12/10/2016
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.
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12/10/2016
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2016.
12/10/2016
This document shows how the Digital Display market splits across the industry sectors, and how this has changed over time.
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14/04/2016
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2015.
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14/04/2016
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003.
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14/04/2016
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for 2015. The UK digital advertising market continues to show exceptional growth, by over £1,271 million, or 16.4% on a like for like basis, from 2014.
14/04/2016
This document shows how the Digital Display market splits across the industry sectors, and how this has changed over time. 
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09/12/2015
The IAB Europe AdEx Benchmark report is a comprehensive perspective of online advertising spend across Europe. This is an update of the full year study to provide nearer-term data on 2015 trends and help the understanding of and decision-making in the European online advertising market.
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08/10/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details for H1 2015. Digital advertising in the UK was worth £3.975 billion in H1 2015, up 13.4% on a like for like basis from £3.507 billion in H1 2014.
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08/10/2015
IAB / PwC Digital Adspend data showing the bi-annual % share of display advertising by sector from 2009-2015
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