Research library - Mobile marketing

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30/11/2016
Using Nectar card data, and partnering with AIMIA, I2C and MTM, the IAB have a brand new way of understanding the impact of digital advertising on both online and offline sales.
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18/10/2016
Mobile advertising is already valued at $100 billion USD, overtaking investments in desktop and is projected for further growth. As investments continue in the mobile programmatic channel, S4M decided to analyse a sample of mobile campaigns to identify the degree of ad fraud based on various buying...
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12/10/2016
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.
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12/10/2016
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2016.
06/10/2016
UK data from the global IAB initiative 'Mobile Commerce: a global perspective.'
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27/09/2016
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery
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03/08/2016
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
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28/06/2016
The IAB, working with Research Agency Differentology, wanted to explore mobile advertising from a consumer perspective, in order to pinpoint the ingredients for getting it right.
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20/05/2016
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
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18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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