Engage 2025 is nearly here

Join top creators and industry powerhouses – including nutritionist Emily English, content creator Alex Partridge and fitness creator Mary McCarthy – as we celebrate content that connects, disrupts and inspires. From trends to culture-shifting stories, this is digital’s biggest day. Tuesday 10 June. Book now.

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Latest News

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The Last Thursday Club: innovating beyond cookies

Join us at IAB HQ as we unpack Google’s latest move to keep third-party cookies on Chrome

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members chatting

The Belgian Market Court annuls APD’s decision regarding TCF

IAB Europe welcomes the Belgian Market Court’s ruling annuling the Belgian Data Protection Authority’s (APD) decision

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Audience at Digital Upfronts 2024

IAB UK Podcast: All in: Building a more inclusive industry

In this episode, Sophia Haynes and Dan Wilks sit down and unpack key All In Census insights

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IAB events

IAB events

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with our calendar of events.

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Latest full-year report

Digital Adspend 2024

The UK’s digital ad market hit £35.53bn in 2024 - up 13% year-on-year - with video display's growth rocketing by 20%, according to IAB UK's latest Digital Adspend report, conducted with MediaSense. Download the full report now for topline takeaways, formats in detail and sector breakdowns.

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Welcome to Futurescape

Forecasting ad spend up to 2030

Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Reach
snap
Spotify
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo

Are you Gold Standard certified?

The IAB Gold Standard incorporates cross-industry standards and initiatives to address numerous shared challenges within the ecosystem, including tackling ad fraud, improving supply chain transparency and helping to limit carbon emissions.

Joy the Bear

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

More for our members

Chloe Davies

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

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