About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

Next Event:
Mobile Attribution, 02/08/2016
Next Event:
Sound Investment, 10/08/2016

Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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The automotive industry is a key sector online, accounting for 8.1% of the total market (IAB/PwC adspend survey H1 2015). As all the methods of digital advertising are ever changing and growing, the automotive sector has a whole variety of ways get...
When it comes to digital advertising there is always a difficulty when it comes to attribution, particularly in mobile. Having a browser and app environment just adds another layer of complexity.
Join us for 'Sound Investment', where the IAB Audio Council will bring you the latest developments and offerings in online audio, demonstrate the brand effectiveness of the channel, tackle topics like attribution, and showcase the greatest in audio...
The IAB’s ever popular Search Conference reminds us how much a part of human activity search has become in two short decades. Search is now almost instinctive human behaviour, embedded across the digital environment. It also continues to grow in...

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

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See the winners of our Creative Showcase Grand Prix 2015