About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Next Event:
Next Event:
Insights Not Data, 24/09/2014

Mobile Marketing


Advertisers are waking up to the potential of mobile - as seen by the growth and value of mobile ad spend.

Find out more about Mobile Marketing >

Register Now

If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

Register now >

What's on at the IAB?Explore more >

Join the IAB’s Games Steering Group for the unveiling of the IAB/Populus Gaming Revolution Research, which has investigated the true scale and reach of gaming in the UK; who is playing, how do they play, attitudes towards advertising in and around...
The industry has been talking about big data for quite a while now, and no wonder, with data being collected from our phones, credit cards, televisions and computers to name just a few, the wealth of data out there is immense. But it seems now the...
Showcasing Top Creative Campaigns! This event is part of Social Media Week 2014 and free for all to attend.
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to understand this growing area of the market.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

That's why Creative Showcase awards digital creativity every single month.

Latest Winner

R/GA London collaborated with Heineken to produce @wherenext, part of their fully integrated global campaign ‘Cities of the World’. @wherenext is a twitter based campaign that aims to help consumers explore new experiences of their cities,
R/GA London