About the IAB

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Mobile Marketing

Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 148% in 2012 to £526 million.

Find out more

Brand Safety Initiative: Tackling ad-funded copyright infringement online
This seminar will provide businesses involved in the trading of display advertising with an overview of the current work on tackling copyright infringement online.
Email: Joining the digital dots
This event will see the launch of the recent email marketing handbook of the same name, produced by the IAB email council and sponsored by Return Path
The Power of Integration
Traditionally, marketing and advertising activities have been kept in sharply differentiated silos. However, today’s most effective brands power up their engagement and achieve better results by adopting an integrated approach.
TRAINING: Mobile & Tablet Marketing Certificate

Mobile is one of the key pillars of marketing change, rapidly redefining how products are developed, marketed, distributed and bought. Consumers not only use their phones to research products and brands, but are increasingly using them to make purchases. From apps to mobile coupons, brands are discovering new ways to connect and engage with consumers, while augmented reality and location-based services provide a new relevance for digital consumers on the move.

TRAINING: Digital Foundation Certificate

This introductory course features the most recent and relevant research, case studies and guidelines to ensure all attendees leave with a much greater understanding of the key digital channels.

Run across three intensive days, the digital foundation certificate is perfect for those who are either new to the industry, new to digital, or simply looking to build confidence when talking about the digital channels.

Who is it for?

Latest tweets

'15 million daily active users on @Facebook on mobile devices. 5 million of those only view Facebook via mobile.' #iabfactfri
23 hours 20 min ago
'Half of Visa’s payments will be via mobile by 2020', says Visa Europe VP via @TheDrum #iabfactfri http://t.co/Jag0iGKImX
23 hours 54 min ago