About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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If you are feeling a little lost, or if you are new to this evolving world of programmatic, don’t fret. The IAB have put together our Intro to Programmatic seminar just for you.
After four years of debate and discussion in Brussels, Europe has agreed a new law - the EU General Data Protection Regulation (GDPR) - that is likely to transform the way the digital advertising sector collects, shares and uses data. Expected to...
At our 3rd annual Digital Britain conference, our speakers will show how the digital advertising landscape has opened the door for brands to reach out to people across various channels and give marketers the power to put consumers first.
Location is arguably what sets mobile apart from other forms of media, and is something which brands and agencies should be excited about.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

Creative Showcase Logo

See the winners of our Creative Showcase Grand Prix 2015