About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing


Advertisers are waking up to the potential of mobile - as seen by the fact that mobile adspend grew by 63.4% in 2014 to £1.625 billion.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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What's on at the IAB?Explore more >

If you’re heading to the Conservative Party Conference make sure you come along to our special Fringe event which will see the likes of Facebook, The Guardian, ComRes & Big Brother Watch debate the benefits of the digital economy. The event...
Driven by the Performance Marketing Council, the IAB’s cross-Council Green Paper takes a comprehensive look at how Online to Offline (O2O) is shaping up and how retailers are addressing both the opportunities and challenges as customers move...
Intensive Course
06/10/2015, 13/10/2015
Whether you’re from a publisher, in-house or an agency environment, this course is great for anyone who wants to understand how they can confidently deliver any digital project. Through theory, discussion and practice you will learn how to plan for...
After 2014's sell-out tenth anniversary, Engage is back for 2015 for its eleventh year.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

Creative Showcase Logo

Submit your digital creative campaigns here for our December awards.