About the IAB

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Mobile marketing

Mobile advertising grew
by 116% between 2009 and 2010. Visit the IAB’s mobile section for the latest research, case studies and guides.

More on mobile marketing

M Commerce: How Digital Influences the Shopper
Over 50% of consumers use their mobile to research or purchase products, we'll explore the purchase cycle.
Social Media Debate
Motion: The online marketing industry is too easily distracted by the latest ‘shiny technical object’, reducing its effectiveness and ability to achieve results.
How Online Has Become the Centre of Integration
This event will provide case studies, research and planning to demonstrate digital integration.
Campaign strategy
This new course will develop your strategic skills when working with the digital channels and enable you to build a more effective marketing strategy.
Digital sales
This brand new course will ensure you have all the skills you need to sell digital solutions with confidence.
Video marketing certificate
This session will provide you with an understanding of the far reaching opportunities video has to offer and how best to use them as part of an effective campaign.
Following the ASA's decision to investigate Snickers Twitter campaign, some weekend reading for those needing guidance http://t.co/VMAP0UNx
5 hours 53 min ago
We're very pleased to unveil the judges for the Future Formats Awards - full details here: http://t.co/LnnRFm1E
6 hours 40 min ago

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