About the IAB
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
Mobile Marketing
Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 148% in 2012 to £526 million.
What's on at the IAB?more
A one day session in which you will learn to integrate affiliate marketing into the marketing mix and how to plan for different service and product sectors.
Speakers will showcase how to use display advertising, search and social media to expand brand engagement and drive purchase activity. In the fast-paced world of FMCG, don’t miss out on learning how to cut through the clutter and keep up with the...
Once considered a low grade media channel, this one day practical workshop will demystify online lead generation and reveal the many ways that agencies and advertisers can make use of it as an effective and fruitful media channel.
Get even more social media savvy at the IAB’s 4th annual Social Media conference, presented by the IAB’s Social Media Council sponsored by The Student Room.
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
