About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Attribution, 02/08/2016

Mobile Marketing

 

Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Special
26/07/2016
The automotive industry is a key sector online, accounting for 8.1% of the total market (IAB/PwC adspend survey H1 2015). As all the methods of digital advertising are ever changing and growing, the automotive sector has a whole variety of ways get...
Seminar
02/08/2016
When it comes to digital advertising there is always a difficulty when it comes to attribution, particularly in mobile. Having a browser and app environment just adds another layer of complexity.
Seminar
10/08/2016
Join us for 'Sound Investment', where the IAB Audio Council will bring you the latest developments and offerings in online audio, demonstrate the brand effectiveness of the channel, tackle topics like attribution, and showcase the greatest in audio...
Conference
11/08/2016
The IAB’s ever popular Search Conference reminds us how much a part of human activity search has become in two short decades. Search is now almost instinctive human behaviour, embedded across the digital environment. It also continues to grow in...

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