About the IAB

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Mobile Marketing

Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend more than doubled to £203 million in 2011.

Find out more

How to best generate leads online: a one day practical workshop
This one day practical workshop, presented by industry leading experts from the IAB's online lead generation council, has been created especially for marketing professionals looking to improve their campaign performance.
Search Conference
The IAB's annual Search Conference will feature a range of leading figures in this ever-important field.
Ready Steady Email workshop
The Ready Steady Email workshop is a hands-on session, presented by the IAB and DMA email councils, to help you get the best from your email marketing.
Digital project management
Digital projects are complex beasts. From video pre-rolls and social games, to mobile apps and Facebook pages, effective digital project management is crucial for the success of any digital project.
Becoming a social business
This one day session will help delegates gain a deeper understanding of the impact of social media on both marketing and business strategy and how to harness it.
Join us for our annual Search Conference - full details here! http://t.co/jGJwFieP
4 hours 52 min ago
IAB BLOG: Predictive modelling is the new black, says Katie Gibson - http://t.co/7LqtGVMe
8 hours 53 min ago

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