About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing


Advertisers are waking up to the potential of mobile - as seen by the fact that mobile adspend grew by 68.4% in H1 2014 to £707.1 million.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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It’s a fact, it’s no longer the year of mobile, it’s the year where every marketer must have mobile and tablet as an integrated part of their marketing campaign.
With new research showing the giddy scale of programmatic trading in the UK it has become more important than ever to have a firm grasp on the principles and pitfalls of this growing trading method. This practical workshop will cover off the...
Brand building is a complex business, and the digital world offers marketers many channels to get your brand message across. With consumers now on multiple screens and constantly connected to the internet, how do marketers reach through the noise...
Despite the continued strong growth of online video advertising (£325m in 2013, up from £200m in 2012), premium video inventory is in short supply and is envisaged to be in the short and medium term.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

That's why Creative Showcase awards digital creativity every single month.

Latest Winner

Doctor Who - the new Doctor lands
Red Bee Media created a YouTube masthead banner, targeting both fans and non-fans alike. We created a rich and engaging online game in which the player gets to control the TARDIS and try to land it on earth to reveal exclusive content.
Red Bee Media