Mobile is one of the key pillars of marketing change, rapidly redefining how products are developed, marketed, distributed and bought. Consumers not only use their phones to research products and brands, but are increasingly using them to make purchases. From apps to mobile coupons, brands are discovering new ways to connect and engage with consumers, while augmented reality and location-based services provide a new relevance for digital consumers on the move.
This introductory course features the most recent and relevant research, case studies and guidelines to ensure all attendees leave with a much greater understanding of the key digital channels.
Run across three intensive days, the digital foundation certificate is perfect for those who are either new to the industry, new to digital, or simply looking to build confidence when talking about the digital channels.
Who is it for?