Research

Find all the latest facts and stats from the IAB and from research submitted by our members.  Only registered members can access full reports like IAB / PwC Digital Adspend, so register today if you don’t already have an account.  

Research library

Search the IAB’s research library by subject, date, discipline and market to find the most relevant research for you.

Digital adspend

The IAB's twice yearly online advertising spend figures produced in conjunction with PwC.

Mobile adspend

The IAB works with PwC to release information on the size of the mobile advertising market in the UK.

RealView

RealView is a ground breaking piece of research conducted by the Internet Advertising Bureau to understand how people really use connected devices.

Audience measurement

Find out more about UKOM – the industry agreed and owned online media planning tool – powered by comScore.

Online Performance Marketing

The second annual Online Performance Marketing study (OPM) is an in-depth sizing, valuation and profile of the online performance marketing business.
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