Research
Find all the latest facts and stats from the IAB and from research submitted by our members. Only registered members can access full reports like IAB / PwC Digital Adspend, so register today if you don’t already have an account.
Research library
Search the IAB’s research library by subject, date, discipline and market to find the most relevant research for you.
Digital adspend
The IAB's twice yearly online advertising spend figures produced in conjunction with PwC.
Mobile adspend
The IAB works with PwC to release information on the size of the mobile advertising market in the UK.
Members – submit your own research
IAB members can submit their own projects to sit alongside IAB research within the library.
Audience measurement
Find out more about UKOM – the industry agreed and owned online media planning tool – powered by Nielsen.
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
