Research
Whether you're looking for the latest figures on advertising spend in all online disciplines versus other media channels or the most up to date research on key trends in a range of markets, this is the definitive location for all your online advertising research needs.
Research library
Search the IAB’s research library by subject, date, discipline and market to find the most relevant research for you.
Online adspend
The IAB's twice yearly online advertising spend figures produced in conjunction with PwC.
Mobile adspend
The IAB works with PwC to release information on the size of the mobile advertising market in the UK.
Members – submit your own research
IAB members can submit their own projects to sit alongside IAB research within the library.
Audience measurement
Find out more about UKOM – the industry agreed and owned online media planning tool – powered by Nielsen.
Contact
Enquiries:
0207 050 6953
Email:
For membership enquiries please contact Claire Francis
