The IAB is actively engaged in working towards the optimal policy environment for online advertising. We work on your behalf to make sure that the views of IAB members are heard by policy makers and seek to promote good practice to ensure a responsible medium.

Policy briefings

The IAB produces a range of briefing documents designed to keep members and other stakeholders up to date on key policy issues.

Good practice

The IAB produces good practice and guidelines with our councils to encourage a responsible medium. Examples include recent initiatives in behavioural advertising, social media and affiliate marketing.

News & blogs

Keep up to date with all the latest policy news and views on the core issues that affect the digital advertising sector.

Policy Responses

The IAB responds to a number of key policy and regulatory initiatives to ensure that the industry's point of view is heard at the highest level.


Watch a selection of videos, featuring experts in the field, discussing a range of key policy issues such as online behavioural advertising and cookies.

Useful links

Access a list of useful links which will help you to make sense of the regulatory environment.