Latest News
IAB UK champions SMEs using digital advertising in Parliament
IAB UK hosted a special Parliamentary reception to celebrate the winners of our Digital Advertising Champions campaign
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AI in ads: what's working?
AI is no longer an emerging trend - The biggest takeaways from a morning of forward-thinking discussion about AI in action
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The IAB UK Podcast: A policy special with Lucy Powell MP & Sarah Lester
MP Lucy Powell and Manchester Evening News Editor Sarah Lester join the IAB UK Podcast to discuss the future of regional press in a digital world
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New report: AI x IAB Compass
IAB UK’s latest Compass report explores how artificial intelligence is already reshaping digital advertising – from creative workflows to ethical governance. With practical insights and recommendations, it’s designed to help advertisers, agencies and platforms cut through the hype and focus on what matters most right now. Whether you're just starting to test AI tools or already embedding them in your strategy, AI Compass is your go-to guide for navigating the next era of digital.
Media Upfronts this October
This October, we’re launching our first-ever Media Upfronts - two days of high-impact sessions from leading media owners including Activision Blizzard Media, ASOS, Bauer Media, Global, Meta, Nectar360, Spotify, Tripadvisor and Vevo. Taking place at Protein Studios in Shoreditch, Media Upfronts will spotlight the content, innovations and opportunities set to shape 2026 strategies. Join us on 14–15 October to discover where your brand can show up next.
Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
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Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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