The IAB proudly presented a brand new showcase for the UK digital advertising industry on the 13th - 17th October. In the established tradition of TV Upfronts, first launched in the US which provides advertisers with an advance view of the seasons programming, IAB UK Digital Upfronts provided a perfect platform for media owners, tech companies and content creators to showcase their most innovative and coveted creative inventory packages.
The week of events took place this autumn, when the digital spotlight was firmly shining on the flagship industry event, IAB Engage. IAB UK Digital Upfronts took place between 13th and 17th October in London and all events were free for all to attend.
Events were hosted by AOL, DigitasLBi, Facebook, Google, Mashable, Microsoft, Millennial Media, Twitter, Vice, Virool and Yahoo.
Watch a video featuring interviews with key figures from the partners explaining more about why the IAB UK Digital Upfronts are important for the industry- http://www.iabuk.net/video/iab-uk-digital-upfronts