About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Next Event:
The Year Ahead, 22/01/2015
Next Event:

Mobile Marketing

 

Advertisers are waking up to the potential of mobile - as seen by the fact that mobile adspend grew by 68.4% in H1 2014 to £707.1 million.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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What's on at the IAB?Explore more >

Special
22/01/2015
The digital advertising world is constantly evolving, and just when you think you are on top of the latest trends and technologies, new developments can leave you in in the dark.
Workshop
27/01/2015
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to understand this growing area of the market.
Special
29/01/2015
Join us in the New Year to hear what to expect from the IAB in 2015! With talks from the team to show you how to make the most of you membership in the coming year and more...
05/02/2015
Come to an evening of groundbreaking, innovative creativity which will inspire you when thinking of your next digital marketing campaign. Gain insights into forward thinking and brilliant work whist supping on a cocktail or two.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

That's why Creative Showcase awards digital creativity every single month.

Latest Winner

Kia Reevoo
Kia’s cars are well built, reliable and affordable – and much loved by their loyal owners. But in an industry saturated by well-established car marques with high brand equity, Kia struggles to make an impact. How could we change people’s perception?
E3