About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing

Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 93% in 2013 to £1.031 billion.

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What's on at the IAB?more

As consumers increasingly embrace smartphones and tablets in their daily lives, mobile is becoming more central to business & marketing success. Mobile devices are transforming the ways we connect, consume, communicate and shop. To ingrain...
The IAB Content Conference gathers industry leaders and experts from media owners, agencies, brands and adtech companies to discuss the impact of the new age of content-led advertising on commercial models, brand planning, publishing standards and...
With the summer well underway, July hardly seems the time to be thinking about the winter holidays. However, for marketers, Christmas planning comes early with brands thinking about their strategies for what is the biggest shopping season of the...
In an ever advancing technological age the importance of supporting start-ups has never been more important. Building an exciting entrepreneurial culture is at the forefront of sustaining a healthy UK economy.
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