About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing

Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 93% in 2013 to £1.031 billion.

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What's on at the IAB?more

It’s St. George’s Day, but who says England should have all the fun? Come along to our celebration of great British brands and learn how they leverage digital to reach consumers in the UK and beyond.
Native formats and mobile are two of digital’s hottest topics. The power of context-specific messaging in native formats is un-debatable, particularly when you’re reaching people who are on the go.
This course is designed for sales professionals who are fairly experienced in offline media but need more digital know-how to hit their targets.
Join us for our Creative Showcase seminar where you’ll get a glimpse of the best monthly winners from 2014. Whether you’re an agency or in-house ideas engine, you’re sure to get inspired by some of the UK’s best digital work.
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