The Lead Generation Council is a group comprising the UK’s major players in this space to help advertisers fully understand online lead generation, how it can be used successfully and why it is an online marketing channel in its own right.
Online lead generation is an online marketing activity paid for on a Cost Per Lead (CPL) basis with the aim of obtaining a consumer’s consent to receive communication about a product or service. It is a channel experiencing increasingly fast growth and yet despite this, there is still a gap in the market’s understanding of this channel.
In November 2008, the IAB formed a Lead Generation Council, a group comprising of the UK’s major players in this space to help advertisers fully understand online lead generation, how it can be used successfully and why it is an online marketing channel in its own right.
To find out more or to participate please contact clare@iabuk.net.
