IAB UK was founded in 1997 – several months before the Google domain name was registered.
The first IAB / PwC adspend figures released in 1998 showed online advertising to be worth £8.1 million in 1997. By 2000 this figure had risen to £153.1m. By 2004 this was £825.2million.
Between 1997 and 2004 the value of the UK’s online advertising industry grew by 10,088 per cent.
Richard Eyre, ex-Chief Executive of ITV Networks and Board Director of Guardian Media Group became IAB chairman in 2003.
IAB launched Creative Showcase Awards in 2003 to celebrate the best in digital advertising creativity.