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Mobile Engage
Mobile Engage 2012 heralds golden age for mobile
18/05/2012
Over 700 delegates attend the mobile marketing industry’s event of the year.
DMA and IAB
DMA and IAB release email marketing ePrivacy Guidance
15/05/2012
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
Online Privacy
Consumers say the internet would “disappear” without ads
10/05/2012
However, they want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content.

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