In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
Hanne Tuomisto-Inch, Google’s Industry Head, B2B, is chairing the IAB’s B2B Council and playing a leading role in helping develop an informed adoption of digital marketing techniques by the sector.
