This new course will develop your strategic skills when working with the digital channels and enable you to build a more effective marketing strategy.
Display advertising
Display advertising plays a crucial role in the online marketing mix for both branding and direct response campaigns. According to the 2011 IAB/PwC adspend figures, the sector was worth over £1 billion for the first time, accounting for £1,128 million.
Contacts
Enquiries: 0207 050 6943
Email: steve@iabuk.net
For membership enquiries please contact Claire Francis
