Research
This study by the IAB and ICD research investigated consumer attitudes and reactions to email marketing
Case study
Hay Group's global internal communications drive aimed to establish new brand values requiring high levels of awareness among staff.
Concep evolution’s challenge was to sustain interest among staff in a teaser campaign. By the programme’s end, 96%...
Case study
VoucherCodes’ popular 20 Best Voucher Codes” weekly email newsletter is used to attract users to the site and is promoted via various routes including PPC, SEO and affiliate marketing.
Agency: Magnetise Group
Case study
Cheapflights asked Attinger Jack interactive to drive registrations to their weekly e-newsletter.
Agency: Attinger Jack Interactive
Case study
Mazda use interactive agency Syzygy to produce e-mail marketing campaign aiming to increase awareness of it brand and its Sakata product range.
Handbook
What is it that makes an email marketing campaign effective? We have asked leading email marketing figures the question, "what constitutes successful email marketing?"
