Mobiles are expected to outnumber people by 2016, as there will be ten billion connections compared to 7.5 billion people, according to figures by Cisco.
Mobile marketing
As awareness and understanding grows, advertisers are increasingly waking up to the potential of mobile. The 2010 IAB / PwC Mobile adspend study showed that mobile advertising was worth £83 million, up 116% from 2009.
Contacts
Enquiries: 0207 050 6951
Email: mobile@iabuk.net
For membership enquiries please contact Claire Francis
