Mobile marketing

As awareness and understanding grows, advertisers are increasingly waking up to the potential of mobile. The 2011 IAB / PwC Mobile adspend study showed that mobile advertising spend had more than doubled to £203 million.

Guide to Mobile marketing

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Mobile Engage

News & Blogs

Mobile Engage 2012 heralds golden age for mobile
69% of tablet users make a purchase every month
73% of smartphone users use social networks apps daily
Location Based Advertising

Resources

Video

Scott Seaborn - The mobile injection: how to give your brand a boost through mobile advertising and creativity
IAB/PwC Online Adspend Study Full Year 2011
Excercise Equipment Purchase Journey - Zumba

Contacts

Jon Mew's pictureJon MewDirector of Mobile and Operations
Alex Kozloff's pictureAlex KozloffSenior Mobile Manager
Amit Kotecha's pictureAmit KotechaSenior Mobile & Networks Manager
Enquiries: 0207 050 6951

For membership enquiries please contact Claire Francis

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Council

The IAB's Mobile marketing Council produces regular reports, research and videos providing insight into this growing sector.

Events

The everything that agencies need to know about mobile advertising workshop A one day practical workshop specifically for media agency teams who want to ensure they are getting the fundamentals of mobile advertising right.

Training

Mobile marketing certificate
This one day course is a practical guide to the growing medium of mobile marketing. It will leave you inspired and excited about the opportunities mobile marketing has to offer.

News

69% of tablet users make a purchase every month
Around 69 per cent of tablet owners use their devices to make a purchase every month, a new study by InMobi and Mobext has found.

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