Facebook has come out on top of the list of the top 100 Wikipedia searches of last year on the English edition of the website.
Search marketing
Search is a highly significant advertising channel in its own right and the key to a truly integrated marketing mix. The 2012 IAB /PwC adspend survey showed that the search market is worth £3167.9 billion across online and mobile.
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
