Video marketing

Online video marketing is a premium form of advertising that is becoming a key way to build brands. The 2012 IAB / PwC adspend report showed growth of over 46% year on year meaning that the sector is now worth £160 million.

Guide to Video marketing

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News & Blogs

Samsung’s Galaxy S4 campaign tops May's Viral Video Chart
Volkswagen uses YouTube to highlight blind spot feature
YouTube begins subscription channels trial

Resources

Video

Creative Showcase Grand Prix 2012
Puma Case Study - Brightcove
An introduction to Video Advertising

Contacts

Steve Chester's pictureSteve ChesterHead of Data & Industry Programmes
Rachel Fisher's pictureRachel FisherProgrammes Assistant
Enquiries: 0207 050 6943

For membership enquiries please contact membership@iabuk.net

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Council

The IAB's Video marketing Council produces regular reports, research and videos providing insight into this growing sector.

Events

Brand With ever-increasing technical capabilities in social, mobile and video, there’s never been a more exciting time for brands to engage audiences and achieve measurable results through digital media. Exciting times can make for complex conversations, however. It can be difficult to navigate the complexities inherent with today’s technology and stay up to speed with all the latest in digital.

News

Volkswagen uses YouTube to highlight blind spot feature

Volkswagen has concealed a hidden frame in a YouTube clip to promote its new blind spot feature.

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