Video marketing

Online video marketing is a premium form of advertising that is becoming a key way to build brands. The 2011 IAB / PwC adspend report showed explosive growth of over 100% year on year meaning that the sector is now worth £109 million.

Guide to Video marketing

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YouTube

News & Blogs

Google launches ad campaign to showcase premium content
‘Best Job In The World’ most shared ad in March
UK users of Vevo streamed 177m music videos in Jan
MEMBER RESEARCH: Specific Media VITAMIN

Resources

Top Five Virals - February 2012

Video

Top Five Virals - February 2012
Lucozade - Building Brands Online Trilogy
Top Five Virals - January 2012

Contacts

Steve Chester's pictureSteve ChesterHead of Data & Industry Programmes
Enquiries: 0207 050 6943

For membership enquiries please contact Claire Francis

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Council

The IAB's Video marketing Council produces regular reports, research and videos providing insight into this growing sector.

News

Google launches ad campaign to showcase premium content
Google is launching a digital and outdoor ad campaign to showcase the premium content that is available on its online video site YouTube.

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