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  1. Internet marketing
    1. Online guides
      1. Affiliate marketing
        1. Intro to affiliate marketing
        2. The different types
        3. When to use it
        4. At the heart of your business
        5. A day in the life
        6. A 12 month programme for merchants
        7. Affiliates and brand
        8. Managing affiliates and PPC
        9. Making affiliate marketing sustainable
        10. Affiliate Tracking and Data
        11. Artificial Traffic and Clicks
        12. Leakage Best Practice
        13. Discount Vouchers
        14. Handling Closures
        15. Compensation
        16. Spyware and Adware
        17. Online Voucher Codes
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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Affiliate marketing


Affiliate marketing is the ideal partner to online retailers as it works like a virtual sales team, paid only on commission. There remains a need for better education in this growing area of online. This affiliate guide section is here to help.

The affiliate marketing handbook
Learn about every step of setting up an affiliate programme with the IAB Affiliate handbook.
The affiliate marketing council (AMC) has established a code of best practice for the use of online Voucher Codes that takes effect on 1 January 2009. Click here for the Code and FAQ's.
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