The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.
Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products
How audible.co.uk increased search volume by 344% with the help of Greenlight search engine marketing.