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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

E4 use social networking site MySpace to create a buzz leading to airing of new series of Skins


 
How E4 and MySpace created a buzz around the new series of Skins and drove MySpace users (their target audience) to watch Skins on E4. In doing so E4 demonstrated perfectly how online, and social networks in particular, form an integral part of their media plan.

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