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    1. Internet marketing guides
      1. Display advertising
        1. Introduction
        2. The role of online display
        3. Guide to formats and standards
        4. Online creativity and thinking
        5. Strategy and Planning
        6. Ad formats and how to use them
        7. Booking and buying
        8. Placing adverts
        9. Targeting
        10. Measurement
        11. Integration with other media
        12. The digital future
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The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

Display advertising


We’ve turned to the experts in digital creative and advertising technology to provide you with a thorough guide to display advertising, and how you can employ it effectively to build your brand online. With an overview of the formats and standards currently in place, insights into the role of online display, strategy and planning, measurement and integration, as well as some exceptional case studies, these pages will provide you with all you need to know in this exciting area of internet marketing.

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