Eight in ten use Twitter for business

More than eight in ten people use micro-blogging website Twitter for business purposes, according to new research from the Kamaron Research Institute.

Wednesday, 26 August 2009

The study indicates that rather than just tweeting about their respective days, people are heading on the site to try and increase their bottom line.

Dubbed The Kamaron Institute Twitter Users Psychographic Study "Why Do You Tweet", the survey was conducted online among nearly 300 Twitter users.

Margaret Ross, founder of the institute, said: "It's very timely as Twitter announces its intent to launch premium paid services this fall and companies strive to monetise their social media time investment."

She added that people using the micro-blogging portal with a business motive may be "more receptive to value added fee-based services if they deliver greater return on social media time investment".

Companies of all sizes which plan to increase their social media presence this year could benefit from this commercial use of the site, she continued.

Last week, Twitter co-founder Biz Stone announced to VentureBeat that the site is set to launch commercial accounts that will encourage business users to spend money on premium services such as detailed analytics.

The move will involve the portal creating business-oriented application programming interfaces to provide a commercial layer over the social network.

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