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  1. Internet marketing
    1. All online guides
      1. Affiliate marketing
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      5. Email marketing
        1. Introduction to email marketing
        2. Benefits of email marketing
        3. Strategy for email marketing
        4. Email campaign types & testing
        5. Unified digital marketing: email, website, SMS plus RSS
        6. Creative & content
        7. Collecting and using email addresses
        8. Reporting & measurement / trafficking
        9. Email broadcast systems and deliverability
        10. Working with an Agency
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'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.

Email marketing


Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner. This section gathers together several email marketing experts to offer their opinions on the art and science of email marketing.

 
Email marketing
 
 
 
Email open rate trends
 
This insightful whitepaper from DoubleClick highlights the latest trends in email open rates across North America and EMEA and seeks to identify the underlying reasons for the change.
Explore More*
 
Email essays
 
The buzz on email marketing message in a bottle image
The IAB asked leading figures in email, "what constitutes successful email marketing?" and put together a collection of essays based on their responses.
Explore More*
 
b2b email marketing
 
Best practice, benefits and barriers.
Explore More*
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