AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it! For more on AIS London's award winning campaign.
Email marketing
Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner. This section gathers together several email marketing experts to offer their opinions on the art and science of email marketing.
This insightful whitepaper from DoubleClick highlights the latest trends in email open rates across North America and EMEA and seeks to identify the underlying reasons for the change.
The IAB asked leading figures in email, "what constitutes successful email marketing?" and put together a collection of essays based on their responses.