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  1. Internet marketing
    1. Internet marketing guides
      1. Email marketing
        1. Introduction to email marketing
        2. Benefits of email marketing
        3. Strategy for email marketing
        4. Email campaign types & testing
        5. Unified digital marketing: email, website, SMS plus RSS
        6. Creative & content
        7. Collecting and using email addresses
        8. Reporting & measurement / trafficking
        9. Email broadcast systems and deliverability
        10. Working with an Agency
        11. Email and social media
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Monopoly City Streets by Tribal DDB

Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.

Email marketing


Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner. This section gathers together several email marketing experts to offer their opinions on the art and science of email marketing.

The buzz on email marketing message in a bottle image
The IAB asked leading figures in email, "what constitutes successful email marketing?" and put together a collection of essays based on their responses.
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