IAB’s Email Marketing Council has seen a shift in direction this year, as it delves into best practice advice for brands. The council identified fairly early on that while email marketing is a widely adopted and successful marketing tool, very few people know how to use it correctly and to its maximum potential.

Best practice advice for email marketing has been made available by the Direct Marketing Association (DMA) and in 2007 the IAB, through the Council, has built a strong working relationship by feeding into these and actively promoting them. To aid adoption, the Email Council has also produced its own accompanying section on the IAB website that introduces our members to the guidelines with simple practical tips and advice.

To find out more or to participate please contact Dan Redfearn