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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Ian Dowds | UK vice president, Specific Media


 
 
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Ian Dowds UK Vice President Specific Media

Ian Dowds joined Specific Media in February as UK Vice President. Dowds has had a strong career in media, both within the agency and sales worlds, and has brought a wealth of experience to Specific Media UK. Within his role at Specific Media, Dowds is responsible for UK sales operations.

Prior to Specific Media, Dowds worked for 4 years at Turner Media Innovations where he was appointed as Sales Director. He was responsible for driving advertising, sponsorship, online and new media for a range of media properties as well as negotiating all Turner airtime deals across all London and UK media agencies. While Ian was at TMi they won Campaign Sales Team of the Year award, were short-listed for Media Week Sales Team of the year and won 2 consecutive Golds at the annual Media Week Awards.

Before joining Turner Media Innovations, Dowds served as Managing Partner at MindShare for four years where he ran the TV planning and buying for a number of clients including Kellogg’s and “3”. Dowds had previously gained extensive experience in media sales at TSMS, then one of the largest ITV sales houses.
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