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Monopoly City Streets by Tribal DDB

Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.

Affiliate marketing - beating the recession one click at a time


 
Venue Hire
 
IAB Venue Hire

The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).

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  • When

  • Wednesday 24th June   12.45pm - 2.30pm

  • Where

  • IAB offices, 14 Macklin Street, London, WC2B 5NF

  • Email

  • elle@iabuk.net

  • Phone:

  • 0207 050 6969


Affiliate marketing will drive more than £4bn in online sales during 2009. This dynamic and growing area of online marketing is becoming ever more important to marketers and sales managers alike looking for transparency and ROI.

IAB Seminars

The CPA model works and this seminar will look at different ways in which affiliate marketing can add value to your marketing programme. It will also explore recent changes and upcoming technologies that affiliate programme managers will need to know about.

Agenda:


1:00 Chairman’s welcome
Dan Redfearn, IAB

1:05 Standardization and self regulation - what the channel is doing to ensure it remains safe and worthwhile.
Matt Bailey, i-level

1:25 Insights into how to run a successful affiliate marketing campaign
Kevin Edwards, Affiliate Window and Red letter Days
Dan Powel, CJ and Lina Patel, lastminute.com

2:05 Panel session and Q&A
Matt Bailey, Duncan Popham, Kevin Edwards, Lina Patel, Dan Powel
(Please submit any questions ahead of time to dan@iabuk.net)

2:20 Close


Downloads Available:







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