About regulations

With the internet placed firmly on the agenda of advertisers worldwide, its ability to engage consumers and build brands has been proven time and time again, as we align ourselves with the more traditional media in terms of quality, reach and efficacy. The ‘young’ medium has now grown up. As such it requires stringent processes, rules and regulations to ensure that the practice of online advertising remains transparent, and the integrity of the medium is reinforced. This guide provides a formal introduction and explanation to online advertising regulations.