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Print this pagePrint this pageSaturday, 17 May 2008
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Greenroom Digital won March’s IAB and MDAS Creative Showcase award with their Resident Evil Extinction campaign. It set out to engage participants online right up until DVD release day through the use of online PR, seeding an advertising campaign to drive

Resident Evil Extinction
by Greenroom Digital

This campaign engaged participants right up until the release of the DVD through the use of online PR and never seen before live rich media placements. For more on Greenroom Digital's award winning campaign.

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Welcome to the website of the Internet Advertising Bureau, the trade association for the internet marketing industry.

 
 

IASH appoints James Aitken as new chair

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13 May 2008



Founder and former Chair re-elected to lead council through next 18 months.

“Legislation cannot secure high standards in commercial communications online”

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13 May 2008



Nick Stringer’s argument to the Debating Group forum.

Thinkbox and IAB launch results of landmark joint media effectiveness study

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8 May 2008



Event reveals TV and online are genuinely complementary media.

Thinkbox and IAB research reveals the power of using TV and online advertising together

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6 May 2008



50% of ‘tech-savvy’ population online while watching TV.

IAB vertical forum: Automotive

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2 May 2008



The first in a series of vertical forums from the IAB looked at the automotive sector.
Your complete overview of internet marketing.

Visit the IAB's new complete guide to email marketing.
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The location of the IAB offices in Macklin Street

We have moved offices. The IAB are now based at 14 Macklin Street.
In your opinion, which area of the e-retail process needs to see the most improvement?
 
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