IAB Europe announce that 2006 online advertising spend in Europe tops 8 billion Euros.

Wednesday, 6 June 2007


IAB Europe has used the platform of its “Interact” congress on digital marketing in Brussels to announce the results of the first ever pan European online advertising spend study.

Featuring data from 13 countries in the IAB Europe network, the study shows that in 2006, online advertising spend within the IAB Europe network was €8.003 billion (€8,002.6 million). The study covers spend on display, classified and directories, search and email advertising.

The data has been compiled by IAB Europe based on information provided by the regional IAB offices around Europe and then analysed and processed by PricewaterhouseCoopers.


The UK accounted for the largest share of European online adspend, at 39% of the total (€3.101 billion), Germany accounting for 22% (€1.752 billion) and France 15% (€1,179 billion). The Netherlands is Europe’s fourth largest market at 7% (€564.3 million), closely followed by Italy at 6% (€480.2 million). Spain, Denmark, Belgium, Austria, Finland, Greece, Slovenia and Croatia account for the remaining 12% (€927 million)


31% of online advertising spend in 2006 was on all forms of display advertising, 45% was on search advertising, with 22% on classifieds and directories, and 1.6% on email marketing.